![]() “Both are digital shoppers and prefer brands with a large online and social media presence,” Sterling noted, adding that both generations make up a large percentage of online shopping. For one, both generations prioritize sustainability and environmentally friendly brands when making purchases, according to Laura Sterling, vice president of marketing for Georgia’s Own Credit Union. Spending and Savings Habits That Gen Z and Millennials Shareĭespite their differences, there are some similarities between millennials and Gen Z. “Because of the broad age range between the generations, it makes sense that their spending and saving habits vary considerably,” Adams said. Millennials (also known as Gen Y) are the next more senior generation, she said, born between 19 and aged 27 to 42. Gen Z encompasses anyone born in or later than 1997, making the oldest age 26, according to Laura Adams, a personal finance expert with. Smart Shopping: 10 Best New Items Coming to Dollar Tree in 2023 See: 3 Ways Smart People Save Money When Filing Their Taxes Save More: 10 Things To Stop Buying in 2023 ![]() ![]() Not surprisingly, these events had a huge impact on how each generation spends and saves. Namely, millennials and Generation Z have lived through the Great Recession, followed by an incredible 10-year bull market, then an unprecedented global pandemic and historic inflation. Those who came of age during the 21st century experienced some of the biggest economic ups and downs in history. ![]()
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